Note to aspiring marketing professionals: Get Aziz Ansari for your campaigns.

While the commercial is definitely entertaining, there is more going on here than what meets the eye. American Express is now making a solid push into the world of social media. You can now link your American Express account to your Foursquare, Twitter, and Facebook accounts to get new and exciting deals. Sounds great right? Maybe not. By linking your accounts, American Express can monitor your social media activity in order to offer you deals that fit your online behavior. Recently started tweeting about pregnancy? Then you’re bound to get a message soon regarding new deals for cribs and baby diapers.

This is both very exciting and very alarming.

Is this simply the future we will be living in? Where must a pursuit of convenience stop in order to protect security? Are you more excited or alarmed by these developments ?