Cinco de Mayo – it’s one of the biggest drinking holidays in the U.S., but ironically, it’s celebrated minimally in Mexico. This year will be different though, as Puebla, the Mexican town in which the battle that is the reason for the holiday took place, is trying to use the holiday as a tequila shot for their economy.

Few places in Mexico celebrate Cinco de Mayo, and Mexicans view it as An American tradition that is co-opted by the alcohol industry – giving it the nickname “Drinko de Mayo”. We’ll probably see plenty of celebrating this weekend around campus or off campus at bars and parties – the holiday does fall on a weekend, after all. But what does the holiday actually mean, and why is Mexico amping up their own celebrations this year?

With an economy that’s hurting from infamous drug wars and that’s experiencing a hangover from our lackluster economy, Mexico hopes to use the 150th anniversary of Cinco de Mayo to promote tourism, and to educate Americans on what this holiday is actually about: the celebration of Mexico’s self-determination and liberty, as well as Mexico and America’s friendly relationship during the Civil War.

Is this a good strategy to boost Mexico’s economy?

Are you planning on celebrating Cinco de Mayo? What’s the best way to commemorate the true meaning of the holiday?