Last week was filled with enough tragedy for a lifetime. Between the massacre in Aurora and the Penn State scandal developments, I for one have had enough. Luckily, I found this story to be a very relevant and refreshing piece.

Google has dominated the search engine war. Yahoo, Bing and others have not stood a chance against the behemoth that is Google. The phrase, ‘Google it’ is arguably the most common phrase in the modern times, don’t believe me? Google it. Now, Google’s executive chairman Eric Schmidt is tackling a new issue: the Mexican cartels. Over 47,500 people have been killed in drug-related violence since Mexican President Felipe Calderon launched his offensive against the cartels back in 2006. Schmidt visited one of the most violent cities, Ciudad Juarez, and was asked by officials to help. “Defeated, helpless, these people have been so hardened in their experience with cartels that they have lost battles and they have lost hope” he says. The bottom line is that the cartels have more sophisticated technology and unlimited resources, something that the government does not. Schmidt has had just about enough of it and has decided to take action…

This whole thing sounds familiar, right? Picture this, Google with Eric Schmidt at the helm as Batman. The parallels are almost identical:

Google as Batman- like Bruce Wayne, Eric Schmidt and Google have unlimited resources and see a major crime problem that needs to be stopped at any cost. Too many lives have been lost and the people have lost all hope.

Mexico as Gotham City- With streets lined with bodies and corruption in most branches of government, it’s easy to see why Mexico is just like Gotham City. Only 20% of crimes are reported by the Mexican people, why? Because they fear that the cops they report to are working with the cartel too. Gotham too was filled with corrupt cops and unstoppable organized crime before Batman came along.

The Solution? Suit up Eric Schmidt! Not really, but Google plans on creating a network for citizens to safely report crimes using their cell phones. Since 80% of citizens have phones, it should increase the aforementioned 20% of reported crimes significantly. Next, the program reports the crime to police stations and a watchdog group can see if they respond. This makes it so there is accountability on the side of law enforcement. Google also plans on creating a platform so citizens can publicly state the names of criminals. Schmidt does not plan on stopping there, he wants to address human and arms trafficking as well as airport and seaport security.

“I think at the end of the day, there really are bad people, and you have to go in and arrest and kill the” Schmidt said. I think this is a start to a great idea. But what do you think?

Can this really work? Can the cartels be stopped?

Does Schmidt have an ulterior motive behind this, or is it just genuine benevolence for the people of Mexico?

Advertisements