One of the perks of having a smart phone is the ability to use it as a personal GPS. These days, Google Maps is the go-to application users trust when it comes to locating their whereabouts and destinations. In what some have called a potentially fatal move on Apple’s part, the technology giant opted to drop the Google Maps application on their newest iPhone in favour of a homegrown map app. It’s already produced a slew of grumbles and outcries of discontent, not to mention a series of diplomatic opinions on Google Executive Chairman Eric Schmidt’s part in response to Apple’s shift.

What do you think this means with respect to the long-standing relationship between Apple and Google? Do you think this will deter users from buying or updating their iPhones?