Fun fact: When the music in a bar gets 22 percent louder, patrons drink 26 percent faster. But if the crowd itself gets too loud, the owners (unfortunately) can’t turn down the volume. Isn’t there a better way to handle the babble?

Have you ever been in a restaurant or another social hang out spot trying to have a good conversation when the noise from everyone else around you drowns out your voice and makes it impossible with the person two feet in front of you? We’ve all experienced this at one point or another.

Luckily, a solution has been found using frequency technology. Engineers at Meyer Sound Labratories recently outfitted Comal, a mexican restaurant in Berkeley, California, with “28 overhead microphones that sample ambient noise from the room. A digital processor lengthens sounds and minimizes high-pitched noises (such as forks hitting plates), which amplifiers combine with music and send into the room via 95 speakers and subwoofers.” Now, restaurant managers can create the exact vibe they want by adjusting frequency to either play up the noise within the restaurant to make it seem more social and energetic or eliminate the noise for a more relaxing vibe.

Where else do you see this type of technology being used in the future? Should synthetic ambiance be created in social locations?