Relax, there are currently no raging fires spreading through the Villanova campus (that I know of).  However, the rapidly increasing level of popularity that the new Iphone application, “Tinder”, is receiving among the student body and within college campuses across the nation is equally alarming.

For those who are blissfully unaware of the latest phenomenon, “Tinder” is an Iphone dating application that allows the user to quickly scroll through pictures of potential companions that live in the same general area.  As pictures of random people are displayed, the user can either “like” the picture if they find the person attractive, or “pass” if they do not see a promising future with the person. If you are passed on, you will not find out and both you and the other person will not be connected.  If both parties “like” each other than a divine match is created in the form of a chat box between the two.  From there, I assume a strong relationship, marriage, children, and a comfortable home in New England is likely to ensue.

Tinder was founded by four entrepreneurs Sean Rad, Justin Mateen, Jonathan Badeen, and Christopher Gulczynski, and it is backed by IAC, the parent company of Match and OKCupid.  It recently launched on a few college campuses and it seems to be spreading with gusto. According to TechCrunch, more than 35 million profiles have been rated on the app and one million matches have been made in less than two months.

What is it about this simple dating app that is generating so much attention? From what I have gained by questioning friends and peers who have made profiles, it seems that most college students are not actually using the app in hopes of finding a date or real relationship of any kind. Instead, the app is being used as a form of meaningless and shallow entertainment that gives users the satisfaction of rating members of the opposite sex as hot or not, similar to Mark Zuckerburg’s “Face Mash” as seen in “The Social Network.” The entertainment is continued when a chat box is formed, and an uninhibited conversation with a complete stranger can take place. With these being the driving factors of success and entertainment, It seems unlikely that this fad will last or grow to anything more substantial than it currently is.

Will there be a day when you need to tell your children that you met your husband/wife on Tinder? How long do you expect Tinder’s popularity to last? Do you feel Tinder is an indicator of our generation’s weak human interaction?