Most of us of legal age have all been there, usually between Thursday and Sunday: Ten, eleven, or maybe twelve brews in. Still sober you may wonder do I have a drinking problem an exceptionally good time too often, or is this keg just watered down? Many at times we don’t blame the latter, but a recent series of lawsuits may have you thinking otherwise.
Say it ain’t so, PTB you must be asking who would water down their beer? Unfortunately the lawsuits are directed at Anheuser-Busch who has 47.7% of all beer sales to American retailers. Josh Boxer represents two Californian drinkers who believe that they have the evidence (former employee testimonies, variance testing for alcohol content, etc.) to challenge Anheuser-Busch in court for millions. They claim that Budweiser along with nine other beers are habitually mislabeled.
The $5 million question: What does the law actually state for alcohol content? Labeling laws state that the beer can have a 0.3% variance (so for 5% advertised it can be anywhere from 4.7% to 5.3%). Fear not fellow libation lovers, testing by several media outlets showed that the content is in fact within the legal range. Though the case is still active, we can all crack one open (for now) with a sense of assurance that what we drink is in fact what we paid for.
Should Anheuser-Busch lose the case, will it really affect their market share in the US? Take into account the increasing popularity of craft brews and other large producers.
Scenario: If AB is banned from selling their products (for whatever reason) will there be a rise of smaller distributors and thus a large increase in quality beers in the United State?