Gentlemen, what would it take for you to actually want to put on a condom? Ladies, what would it take for you to want to ask your man to put one on? Well for technology mogul Bill Gates, he’s willing to front a $100,000 grant to the genius who can reinvent the popular mood killer.
The vision here is that if some scientist of brilliant entrepreneur can come up with a new generation condom that will reduce its stigma, more men and women will want to use it, thereby reducing unplanned pregnancies, the spreading of STDs, and HIV.
So what would it take for you to pause behind closed doors?