I, along with many others, am in a very serious (albeit unhealthy) relationship with Chipotle. I am, arguably, in an equally serious relationship with guacamole. Fortunately for me, these two go hand in hand to create what I can only describe as pure happiness. I know I am not the only one who feels this way, which is why Chipotle’s recently released annual report almost brought me to tears.
In the report, Chipotle says, “In the event of cost increases with respect to one or more of our raw ingredients we may choose to temporarily suspend serving menu items, such as guacamole or one or more of our salsas, rather than paying the increased cost for the ingredients.” The famous burrito chain sites environmental climate change as the cause for the increase in prices. While Chipotle acknowledges that this would disappoint many (aka almost all) of their customers, it seems they cannot stomach the increase in cost that would affect the company’s bottom line.
However, when you realize just how many avocados Chipotle uses, this begins to make more sense. Chipotle, on average, uses approximately 97,000 pounds of avocados each day. That’s 34.5 million pounds of avocados a year. When you combine this with a prediction of a 40% drop in California’s avocado production over the next 32 years, it becomes clearer why Chipotle is considering this drastic, although economical, change.